Two second cousins with a shared vision

We are two second cousins from Sweden - Adam from Stockholm and Gabriel from Öland. Food has always been a central part of our lives, but our journey together with Foodie actually started in the small moments of everyday life.

A simple question that became the start of something bigger

One evening, Adam was on his way home from work, tired after a long day. He sat on the subway, texting his wife about dinner. The question "What are we having tonight?" came up, and just then, he heard another couple in the carriage having the same discussion. That’s when it hit him – this wasn’t just a small problem but an everyday challenge for many.

When idea meets inspiration

A few months later, we met at a family reunion and started discussing the idea. Adam shared his vision of an app that suggests recipes based on what's already in your pantry. Gabriel was immediately inspired—not just because the idea was brilliantly simple, but because he saw even greater potential: to reduce food waste. By helping people use what they already have at home, we could make a positive environmental impact, one meal at a time.

Our love for food and nature

We both have a deep interest in environmental issues and love being in nature. It feels meaningful to combine our love of food with the chance to make the world a bit more sustainable.

Our shared dream becomes reality

Since that family reunion, we’ve worked hard to turn our shared idea into Foodie – an app that not only makes it easier to answer “What should we eat today?” but also helps reduce food waste, one meal at a time.